Insights from SDR Labs CEO: Navigating The World Of Sales Outsourcing And Lead Generation

Sales Agency Spotlight - SDR Labs - Ariel Levin

In episode #118 of the Transform Sales Podcast, Amir Reiter interviews Ariel Levin, CEO of SDR Labs, a global sales agency specializing in sales outsourcing and lead generation. Ariel discusses the company’s focus on booking meetings for B2B tech companies, sharing a success story about securing 40 meetings at a major event. He advises buyers to consider an agency’s track record and adaptability, not just cost. Looking forward, Ariel reflects on the evolving role of Sales Development Representatives (SDRs) in the face of AI and automation, suggesting that some companies may opt for outsourcing while others may build internal sales capabilities. Listeners can learn more about SDR Labs at or by connecting with Ariel on LinkedIn and Twitter.

In case you missed it…. these are the highlights

Would you briefly introduce yourself, SDR Labs, and how you broke into the Sales Outsourcing Industry?

As CEO of SDR Labs, I lead a team focused on revolutionizing sales outsourcing and lead generation. We use a mix of phone calls, social media, and email to book B2B meetings for our clients. This journey began with a background in lead generation, and evolved organically into sales outsourcing when a client requested meeting bookings. Hiring our first SDRs was a pivotal moment, leading to significant growth and an expanded client base.

Our approach is client-centric, adapting to their specific needs and processes for seamless integration. It’s about delivering balanced solutions, not just chasing the lowest cost per lead. By focusing on what truly matters – results and adaptability – we’ve carved a unique space in the sales outsourcing industry.

That’s the heart of SDR Labs – identifying market needs and building a team to meet them, all while maintaining a flexible, results-driven approach.


Who are SDR Labs’ Best-Fit Customers?

Our best-fit customers are primarily tech companies with an established team of account executives. These companies typically have a solid sales department but require assistance in foundational work like setting up meetings. We’re particularly effective for clients who participate in events and trade shows. By researching event attendee lists and identifying profiles that match our clients’ ideal customer profiles (ICPs), we’re able to book a high volume of quality meetings.

In essence,

“Our ideal clients are those with the infrastructure to close deals but who need a boost in their pipeline, particularly with qualified leads…

Our services are well-suited for companies that are ready to grow their teams and are seeking proven strategies and support to scale their operations efficiently. We offer tailored solutions that are particularly effective for these types of organizations, helping them to optimize their sales and marketing strategies and achieve sustainable growth.

Let’s talk about an SDR Labs Success Story

One of our notable success stories involved a client participating in Money 2020, a significant financial conference. This client had a strong presence with a booth at the event, but they needed to maximize their impact. That’s where we stepped in.

Our task was to book meetings for this event. We began by meticulously analyzing the attendee list of over 16,000 people, filtering it to align perfectly with the client’s ideal customer profile. The challenge was not just finding leads, but the right leads – ones that would truly resonate with what our client offered.

We segmented these filtered leads by various territories and assigned them to different representatives. This targeted approach resulted in booking around 40 high-quality meetings for the client, significantly amplifying their event presence.

But our job didn’t end there. We also focused on post-event engagement, ensuring that the momentum gained at the conference translated into tangible, long-term opportunities. This dual focus on event-time and post-event engagement helped the client capitalize on their event investment, turning leads into meaningful business relationships.

This case exemplifies SDR Labs’ ability to transform an event participation into a fruitful business opportunity, demonstrating the power of targeted lead generation and strategic follow-up.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with SDR Labs?

To increase the probability of achieving desired results with SDR Labs, buyers should consider the following top three tips:

  1. Know Your Metrics and Goals: Clearly understand what success looks like for your company. This means knowing your sales funnel metrics, like the average lead conversion rate and the average deal size. When you’re clear on these numbers, you can set realistic goals and measure our performance effectively. It also helps us tailor our strategies to meet your specific needs.

  2. Open Communication and Feedback: Maintain open lines of communication. Regularly share feedback about the leads and meetings we’re setting up for you. This information is crucial for us to refine our approach continuously. Let us know what’s working and what isn’t, so we can adjust our strategies and focus on what delivers the best results for you.

  3. Be Collaborative in Your Approach: View us as an extension of your team, not just an external service. The more context and insights you can provide about your business, products, and target market, the more effectively we can target and engage with potential leads. Collaborate with us on strategies, share insights about what has worked in the past, and be open to new approaches.

By focusing on these areas, you increase the likelihood of achieving the results you want, ensuring a successful partnership with SDR Labs.