How to Spot and Avoid Snake Oil Salesmen When Hiring Sales Agencies


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In the Transform Sales Podcast #55, Amir Reiter interviews Dana Vines, VP of Business Development at, to discuss the common mistakes buyers make when hiring Sales Agencies. Dana emphasizes the importance of recognizing the time investment in marketing and lead generation, cautioning viewers to avoid snake oil salesmen who overpromise and underdeliver, and prioritizing integrity and authenticity in business relationships when hiring a Sales Agency.

In case you missed it…. these are the highlights

Who are your agency’s best fit customers (as defined by Products they sell and markets they want to sell into)?’s best-fit customers are Marketing Agencies seeking assistance with customer acquisition and marketing solutions for predictable growth, and SaaS companies aiming to reduce their churn rate by targeting the right prospects and implementing solutions that lead to predictable growth.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with your agency?

  • Recognize that marketing and lead generation are numbers games that require time to gather data and see results. Instead of anticipating an instant ROI, be ready to commit a minimum of 90 days before experiencing substantial progress in your campaigns. Embrace patience and maintain realistic expectations throughout this process to ensure success.

“…Be cautious of snake oil salesman who overpromise, underdeliver, and charge exorbitant fees…”

When selecting a Sales Agency, ensure they provide a comprehensive marketing strategy and set realistic expectations rather than promising quick results. 

  • Prioritize integrity and authenticity in your business relationships when hiring a Sales Agency. Understand that salespeople are often driven by quotas and numbers, which can lead to unrealistic promises.

“…Seek a Sales Agency that is honest, upfront, and committed to a long-term relationship and the development of a solid, comprehensive marketing strategy.”