How To Find The Sweet Spot For Your Business: Outsourcing vs Hiring In-House


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In the Transform Sales Podcast #20 CloudTask’s CEO, Amir Reiter spoke to Caleb Sinn, CEO & Founder at SocialBloom, about his experiences in Medellin, Colombia, the importance of the Ideal Customer Profile, the pros and cons of outsourcing versus hiring in-house, and how to find “the sweet spot” when it comes to being a service provider.

In case you missed it…. these are the highlights

Who are your agency’s best-fit customers (as defined by products they sell and markets they want to sell into)?

“Caleb enjoys the challenge of working with startups
companies that sell services. He finds it fun and rewarding to have a more active involvement in helping his customers reach their goals during that initial discovery phase. The uncertainty
involved can make it difficult, but that is part of what makes it exciting.”

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want FAST with your agency?

Here are 3 tips for Buyers of Sales Agency services that Caleb alludes to in this podcast episode…

“Starting small and building up momentum over time will result in better overall results. The best way to start is to get some people on the phone with you on a discovery call and begin optimizing after you get a decent sample size.”
  • Communication early and often to make adjustments to the campaign. Once your team has generated a statistically significant sample size, they can start making assumptions and testing ways to improve results. Your participation in that process will save a lot of time because you often know your industry and products better than the Sales Agency or Sales Freelancer you hired.  
  • Get feedback from people who converted, whether it be positive or negative, in order to target similar people going forward. Sometimes when initial performance results come in below expectations you may need to adjust your targeting – the attributes used to create the prospect list for your campaign.