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In the Transform Sales Podcast #95, Michael Tron, the Global Sales/Operations Manager and a seasoned expert in the sales industry, joins us to talk about sales outsourcing. We focus on his company, WinPeo, and how they’ve achieved great results, especially for SaaS companies in the cybersecurity and clean tech sectors.

Michael dives into WinPeo’s custom strategies for lead generation, the importance of client involvement, and their approach to transparent reporting. Whether you’re a startup or scale-up looking to to boost appointments and close more deals in Europe, the UK, or the UAE, or planning to enter the USA market, this episode is a must listen for you.

In case you missed it…. these are the highlights

Would you briefly introduce yourself, WinPeo, and how you broke into the Sales Outsourcing Industry?

I’m Michael Tron, and I bring over 12 years of experience in sales and sales management to the table. I’m currently with WinPeo, a pioneering company in the sales outsourcing industry. We were founded in 2020, right at the peak of the COVID-19 pandemic, by our CEO and founder Sam Coopers. Sam took his 30 years of sales experience and channeled it into creating a business model that has proven to be incredibly successful. To date, more than 55 companies have tried and approved our ‘sales as a service’ concept.

At WinPeo, we specialize in serving Software as a Service (SaaS) companies, particularly those in the cybersecurity and clean tech sectors. Our approach is highly customized to fit the unique needs of each client. We start with prospecting and appointment setting, using a strategic scan to ensure alignment with the client’s sales approach, target audience, and scripts. If needed, we can also handle closing deals, making us a one-stop solution for your sales needs.

Our target audience mainly consists of CEOs and top-level executives, and we’ve expanded our operations to have a global reach. We’re currently active across Europe, the UK, and most recently, the United Arab Emirates. Our sales team is multilingual and multicultural, allowing us to adapt to different markets effectively.

So, if you’re looking to outsource your sales and want a partner who can offer a comprehensive, tailored solution, WinPeo is the company for you.

Who are WinPeo’s Best-Fit Customers?

Our agency’s best-fit customers are primarily companies in the Software as a Service (SaaS) industry. We’ve built a strong track record with businesses that specialize in online and remote sales, particularly those in sectors like cybersecurity and clean tech. Our team has developed specialized strategies and approaches that are highly effective for these types of companies, making us a go-to choice for SaaS businesses looking to outsource their sales functions.

In addition to our specialized focus, our services are highly customizable to meet the unique needs and challenges faced by each client. This adaptability allows us to serve a broad range of SaaS companies effectively, whether they are startups or more established businesses. Our multilingual and multicultural sales team also enables us to operate across various geographies, including Europe, the UK, and the United Arab Emirates, making us a versatile partner for SaaS companies with international ambitions.

Let’s talk about a WinPeo Success Story

One of our most notable success stories involves a client who initially was managing to secure only 2 to 3 appointments over a couple of months. After partnering with WinPeo, we were able to ramp up their appointment setting to an average of 8 to 10 appointments per month. This transformation didn’t happen overnight; it took us about two and a half months to fully understand the client’s product and fine-tune our strategies. But once we did, the sales machine was in full gear, and the results spoke for themselves.

Not only did we increase the number of appointments, but we also elevated the client’s brand recognition within their industry. Within just six months of working with us, they reported that they had become a known entity in their business sphere. This is a testament to our comprehensive approach, which goes beyond just setting appointments to actually building brand value and recognition for our clients.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with WinPeo?

1. Be Involved: The most successful partnerships we’ve had are with clients who are actively involved in the sales process. Your feedback and insights are invaluable for fine-tuning our strategies and ensuring that we’re aligned with your goals. The more involved you are, the better we can tailor our services to meet your specific needs.

2. Be Transparent: Open and honest communication is crucial for a successful partnership. If there’s something you’re not happy with or if you have suggestions for improvement, don’t hesitate to let us know. Your satisfaction is our priority, and we can only achieve that through transparent dialogue.

3. Know Your Goals: Having a clear understanding of what you aim to achieve makes it easier for us to deliver the results you’re looking for. Whether it’s a specific number of appointments, a targeted increase in sales, or expansion into new markets, knowing your goals allows us to break them down into actionable steps and execute them effectively.