Outsourcing vs. In-House: Navigating the Sales Team Dilemma for Business Success


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In the Transform Sales Podcast #57, Amir Reiter talks with Marco Basile, Founder of Renegade Closers, about the crucial factors to consider when deciding between outsourcing your sales efforts and building an internal sales team. Marco sheds light on the importance of aligning your decision with your business objectives, investing in a solid sales process and lead generation system, and empowering your sales team for optimal performance.

In case you missed it…. these are the highlights

Who are your agency’s best-fit customers (as defined by Products they sell and markets they want to sell into)? 

Renegade Closers’ best-fit customers are services companies looking to sell their products in the United States.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with your agency?

Renegade Closers sets itself apart from other sales agencies with their innovative hybrid outsourcing model, combining the best of outsourced and in-house sales teams. They begin by providing top closers for high-ticket offers, guaranteeing a 30% closing rate after the ramp-up period, while handling management, training, and accountability. This approach alleviates stress and hiring costs for the founder.

After a minimum of six months, if a strong fit exists between the salesperson and the founder, the option to buy out the sales force for a predetermined fee is available, ensuring long-term control. This unique model offers both short-term benefits through outsourcing and long-term stability for the founder.

“Renegade Closers specializes in closing-as-a-service, delivering an exceptional 35% closing rate for qualified opportunities. Their expertise in clising hing-ticket offers solidifies their position as a leading sales agency in the market”

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with your agency?

  • Before outsourcing or building an internal sales team, prioritize your short-term and long-term needs. Outsourcing provides immediate relief but may pose challenges if sales decline and your team leaves. Building an internal team offers long-term control but with a heavier initial workload.

“…Reflect on your business objectives, and choose the strategy that aligns with your priorities to boos your chances of achieving the desired results.”

To optimize their performance, manage your sales team by encouraging them to use their strengths and energy, while avoiding excessive interference. By providing them the space to excel, you’ll prevent disappointment and foster an environment where they can succeed, ultimately benefiting your business.