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In episode #105 of the Transform Sales Podcast, Sales Consultant Spotlight edition, we’re joined by Steve Griffith, CEO of Sales Builders Texas, who discusses his 35-year sales career and his expertise in enhancing sales organizations. Sales Builders Texas targets small to mid-sized businesses, offering assessments and tailored implementation models to improve sales structures. He recounts a success story of transforming a struggling startup into a million-dollar revenue generator within a year. The episode emphasizes the importance of leadership, adaptability, and openness to change for business growth, concluding with an invitation for listeners to explore Sales Builders’ services in the CloudTask marketplace.

In case you missed it…. these are the highlights

Would you briefly introduce yourself, Sales Builders Texas, and how you broke into Sales Consultancy?

I’m Steve Griffith, with over 35 years of experience in the sales arena, primarily in the technology sector since the 1980s. My journey has taken me through various roles, from individual sales positions to executive management across diverse industries like online services, video conferencing, and SaaS products. My expertise lies in building and revamping sales organizations within companies. Over the years, I’ve developed a unique methodology for assessing, defining, and implementing effective sales strategies. At Sales Builders Texas, my focus is on leveraging this vast experience to assist small businesses. I aim to provide them with the strategic advantages typically seen in larger corporations, particularly in establishing high-performance, disciplined sales functions.

Who are Sales Builders Texas’ Best-Fit Customers?

“At Sales Builders Texas, we primarily serve small to mid-sized businesses with revenues between $3 million and $25 million…”

These companies are typically owner-led, where the owners are deeply knowledgeable about their products or services but might not have extensive experience in developing a strong sales organization. Our services are particularly valuable for these businesses that are poised for growth and are seeking to establish a more structured and disciplined sales operation.

Our objective is to assist these business owners in building a sales organization that is not just effective in meeting their current needs but is also designed for scalability and efficiency as they grow. We focus on creating sales strategies and structures that can evolve with the business, ensuring long-term success and adaptability in an ever-changing market landscape.

Let’s talk about a Sales Builders Texas Success Story

I recall a success story that truly stands out in my career. I was tasked with revamping a startup that had been active for three years but was struggling financially, earning less than $1,000 a month while spending over $100,000. Taking charge as president, my initial move was a comprehensive review of the company. It became clear that a partner-led go-to-market strategy would be more effective and cost-efficient than traditional sales methods.

Implementing this new approach, we significantly reduced sales costs and achieved rapid scaling. The results were remarkable – in just one year, the company’s revenue soared to over $1 million, marking a complete financial turnaround. This success not only rescued the business from the brink of failure but also laid a strong foundation for its sustained growth and future prosperity.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with Sales Builders Texas?

To increase the probability of achieving desired results with Sales Builders Texas, buyers should consider the following top three tips:

1. Approach with an Open Mind: Be receptive to new ideas and strategies, much like you would with advisors or mentors. Embrace the fresh perspectives and solutions that Sales Builders Texas offers.

2. Embrace the Initial Health Check: Don’t hesitate to undergo the initial assessment. This crucial step helps identify areas needing improvement and lays the groundwork for making necessary changes.

3. Lead, Don’t Do Everything: As a business owner, focus on leading rather than being involved in every task. Empower your team and delegate responsibilities, shifting from a hands-on approach to one that emphasizes leadership. This change is key for growth and enables you to fully enjoy the results of your hard work.

By following these tips, buyers can maximize the value they derive from our services and set the stage for a successful and fruitful collaboration.