The Worst Part About B2B Lead Generation (And How To Fix It)


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In the Transform Sales Podcast #25 CloudTask’s CEO, Amir Reiter spoke to Filip Popov, VP of Strategic Partnerships at NextSales about the worst part of B2B lead generation.
How to identify the strengths of your sales team. The ways Nextsales and CloudTask deal with churn, and how to build a sales team that will crush it in the market.

In case you missed it…. these are the highlights

Who are your agency’s best-fit customers (as defined by products they sell and markets they want to sell into)?

“…I’m going to go with software. It’s something about having a product that makes it more sticky to me…”

Next Sales’ ideal customers are Software companies that have a sales team with account executives and directors of sales in place. Structured sales teams and non-structured sales teams are also a good fit for Next Sales.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with your agency?

  • Don’t have unrealistic expectations or no expectations at all. Blindly going into the hiring process without a clear understanding of what you want to achieve can be a complicated situation.

“…Set clear expectations and communicate them with your outsourced agency to ensure that you’re both on the same page and can work toward achieving your goals efficiently…”
  • Don’t expect cold calling to produce results as quickly as inbound calling. Our agency’s task is to identify problems and inform and educate customers about the services offered and the most effective ways to achieve their desired results. But it’s essential for the buyer to also commit to the process to ensure success.
  • Stay informed in the ever-changing world of sales and development. Too many buyers are unaware or misinformed about the implications associated with these roles. Education about what sales entails is key for buyers – podcasts such as this can be invaluable tools that promote understanding at its core level.