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Salesmsg: Texting Your Way to Sales Success

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In this episode of the Transform Sales Podcast, host Amir Reiter talks with Chris Brisson, CEO and founder of Salesmsg. They explore the creation and evolution of Salesmsg, a platform designed to enhance customer engagement through SMS. Chris discusses the platform’s capabilities, including integration with CRM systems like HubSpot and Salesforce, and how it can improve attendance rates for meetings and drive revenue with automated, personalized messaging. Amir shares his own positive experiences with Salesmsg, highlighting its seamless CRM integration and potential for diverse communication strategies. The episode concludes with Chris inviting listeners to try Salesmsg and Amir expressing his intent to re-engage with the platform for customer data experiments.

In case you missed it.... these are the highlights

What is Salesmsg, and how would you describe it?

Salesmsg is a messaging and calling platform primarily focused on SMS, catering to the US and Canada. It’s designed for sales teams, marketing teams, and support teams. Our platform enables two-way texting, mass text messaging, drip sequences, and customer support, all in one place.

The inception of Salesmsg stemmed from the frustration with existing messaging software limitations. Our customers desired more conversational texting capabilities and integrations with systems like HubSpot. Salesmsg was born to address these needs, offering a more interactive and integrated texting solution.

We’ve become one of the most popular apps in the HubSpot ecosystem and are launching a Salesforce integration. Our platform is not just about sending texts; it’s about creating meaningful, immediate conversations with customers, leads, and clients. This immediacy and engagement are what set Salesmsg apart in the marketplace.

What type of buyers does Salesmsg serve best?

Our ideal clients are diverse, ranging from franchises to SaaS companies, and essentially any business that benefits from quick, efficient communication with their audience. We debunk the myth that texting is only for B2C or informal communications. In reality, B2B businesses can significantly benefit from our platform, as it facilitates immediate responses and engagements, crucial in today’s fast-paced business environment.

The buyers we serve best include:

  • Franchises: These businesses often have high volumes of inbound conversations and need efficient ways to engage with customers. For example, gym franchises use SMS to quickly communicate with busy parents.
  • SaaS Companies: We cater to software companies that require efficient customer engagement. An example is a Canadian company similar to Carvana, which uses our platform for engaging customers in their car buying and selling process.
  • B2B Businesses: Contrary to the belief that SMS is not suitable for B2B, we find that many B2B companies benefit greatly from our platform. They use it for lead generation, qualification, and speeding up the sales process.
  • Sales, Marketing, and Customer Success Teams: Our platform is ideal for teams that need to engage in conversational messaging with clients and leads. It helps in lead engagement, qualification, and moving leads quickly through the sales funnel.
  • Businesses Seeking Omni-Channel Communication: Companies looking to amplify their communication channels find our platform beneficial. It complements other forms of communication like emails and calls, ensuring messages reach the audience effectively.

In essence, our ideal clients are those who value quick, direct communication with their customers or leads, regardless of their industry. The common thread is the need for efficient, conversational texting that integrates seamlessly with their existing CRM systems like HubSpot or Salesforce.

What does Salesmsg help them do that they couldn’t do before Salesmsg existed?

Our software revolutionizes business communication by introducing capabilities that were previously unavailable or inefficient. One of the most significant advancements is the ability to engage in conversational texting.

“…Before Salesmsg, businesses lacked a platform that allowed for real-time, two-way SMS interactions with clients. This feature has transformed how companies communicate, making interactions more immediate and personal…”

Another key area where Salesmsg has made a substantial impact is in CRM integration. Our platform seamlessly integrates with systems like HubSpot and Salesforce, a functionality that many messaging platforms did not offer. This integration ensures that text communications are synchronized with customer data, enhancing the effectiveness of sales and marketing efforts. Additionally, the automation of text messages within sales and marketing workflows, which was not possible before, is now a reality. This automation streamlines processes, making lead engagement and follow-up more efficient and timely.

Furthermore, Salesmsg addresses the challenges of team collaboration and compliance in business texting. The platform enables multiple team members to manage and collaborate on text conversations, moving away from the limitations of using personal phones for business texting. We also ensure compliance with texting regulations and maintain high deliverability rates, areas that many businesses found challenging. The ability to text-enable existing business landlines has also been a game-changer, allowing businesses to use their established numbers for texting. Overall, Salesmsg has filled a critical gap in business communication, enhancing customer engagement and operational efficiency in ways that were not possible before.

How should users measure success with Salesmsg?

Measuring success with our product can be approached in several practical ways:

  • Firstly, look at engagement metrics. A key indicator of success is an increase in response rates and speed of responses when using SMS compared to other communication channels like email or phone calls. If you’re seeing quicker and more responses to your texts, it’s a sign that Salesmsg is effectively engaging your audience.
  • Secondly, consider the efficiency of your sales and support teams. With Salesmsg, teams should be able to manage conversations more effectively, leading to faster lead qualification and customer issue resolution. If your teams are closing deals quicker or resolving customer queries more efficiently, that’s a tangible measure of success.
  • Lastly, integration and workflow improvements are vital. Success with Salesmsg also means having a seamless integration with your CRM systems like HubSpot or Salesforce. If you’re able to automate workflows, reduce manual entry, and have all communications logged automatically in your CRM, then Salesmsg is adding significant value to your operational efficiency.

In summary, success with Salesmsg is not just about sending texts; it’s about enhancing engagement, improving team efficiency, and seamlessly integrating SMS into your existing business processes. These improvements should be reflected in your overall business performance metrics.