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The Transform Sales Podcast: Sales Software Review #94 features Rebbeca Xun, Product Marketing Manager of Opus Clip. Opus Clip is an AI video editing tool that creates viral shorts from long videos. Rebecca discusses the tool’s unique features, including its product excellence and vibrant community. She also shares the company’s recent updates and upcoming features, such as team accounts, collaboration features, and AI-generated filters. Rebecca concludes by inviting listeners to reach out to her on LinkedIn or Twitter for more information about Opus Clip.

In case you missed it…. these are the highlights

What is Opus Clip, and how would you describe it?

Our software, Opus Clip, is designed to turn your long videos into engaging, viral shorts with just one click. We’re particularly effective for creators who focus on narrative-driven content like podcasts, interviews, and webinars. Our aim is to help you grow your personal or business brand by enabling you to post high-quality shorts quickly and consistently.

What really sets us apart is our commitment to product excellence and community. We have a dedicated team of AI engineers who are always exploring the latest technologies to make our product even better. On top of that, we pride ourselves on our vibrant community. We’re in constant dialogue with our users to understand their needs and make sure our product truly serves them.

What type of buyers does Opus Clip serve best?

We serve a diverse range of buyers, but

“…we excel at meeting the needs of creators who produce narrative-driven content. This includes podcasters, YouTubers, and marketers who are looking to repurpose their webinars and other marketing assets into short, engaging clips…”

Our platform is also popular among agencies that manage video content for their clients. Surprisingly, we’ve even found a niche among churches who use our product to clip their sermons and other events. So, whether you’re a content creator, a marketer, or an organization, Opus Clip is designed to help you make the most out of your video content.

What does Opus Clip help buyers do that they couldn’t do before Opus Clip existed?

Before Opus Clip, creating short, engaging video clips from longer content was a time-consuming and often complex process that required specialized editing skills. Our software streamlines this entire workflow, allowing you to produce high-quality shorts in a fraction of the time. With our AI-driven features, you can automatically identify the most engaging parts of your video and turn them into clips that are optimized for virality. This not only saves you time but also empowers you to post more frequently, thereby growing your personal or business brand at a much faster rate. In essence, we’re making it easier than ever to repurpose and maximize the reach of your existing video content.

How should users measure success with Opus Clip?

Success with Opus Clip can be measured in several ways, depending on your goals. If you’re looking to grow your personal or business brand, a key metric would be the increase in engagement rates on the shorts you post—likes, shares, and comments can all be indicators of how well the content is resonating with your audience. Another metric could be the frequency and consistency of your posts; our tool enables you to create and post content more regularly, which is crucial for maintaining audience interest and growing your following.

“…For those using Opus Clip for marketing or lead generation, success might be measured in terms of conversion rates or ROI. Are your shorts driving traffic back to your website or converting viewers into customers?…”

Additionally, you could look at time saved as a measure of success. The quicker turnaround time in creating these clips frees you up to focus on other important aspects of your business or creative process. Overall, the metrics you choose will align with what you aim to achieve, but the overarching theme is that Opus Clip should make your life easier and your efforts more impactful.