Marketing Operations & GTM Specialist | 3+ Years of Experience in Outbound, Lead Generation & Sales Development

Executed outbound prospecting and lead generation to create meetings and sales opportunities for account

executives.

Refined outreach messaging and qualification steps to improve conversion of prospects into qualified opportunities

Built and led the Business Development team for Callbox LATAM to support SaaS client acquisition for the US

market, recruiting and onboarding new BDRs.

Established team processes, coaching routines, and handoff procedures to improve prospecting consistency and sales

alignment.

Coached production teams on outbound best practices and supported day-to-day operations to improve campaign

execution and consistency.

Managed database building and campaign coordination workflows to streamline prospecting programs and ensure

reliable lead handoffs to sales.

Supported enterprise accounts and strategic initiatives by coordinating operational follow-through and maintaining

key client relationships.

Facilitated communication between partners and internal teams to ensure timely execution of strategic priorities and

deliverables.

6-month contract to build the company's GTM/outbound system focused on booking qualified meetings.

Designed and implemented a full prospecting stack (Apollo, Clay, Smartlead, HubSpot) to enable list building,

enrichment, sequencing, and performance tracking.

Developed SDR messaging and multi-step sequences to increase meeting generation; documented and handed off a playbook for ongoing outbound execution.