Marketing Leader | Full-Funnel Demand Generation & AI-Powered Revenue Growth

Aligned Wellness is a remote US-based global education company in the wellness industry, certifying 4,000 professionals across 20+ countries.

- Built and ran the marketing system as the first hire that drove multi-million-dollar revenue since 2020, entirely through marketing, with no outside sales team. Designed go-to-market and launch campaigns end to end: positioning, messaging, funnel, and conversion.

- Owned website and funnel conversion across opt-in flows, sales pages, and structured experimentation, improving conversion by 45%.

- Led email and lifecycle marketing end to end through persona and buying-stage segmentation, A/B testing, and optimization that consistently beat industry engagement benchmarks by 2x.

- Tripled the brand's owned audience through a content and SEO strategy engineered for reach and acquisition, spanning Instagram, YouTube, and email, tying every content decision to a growth goal: traffic, leads, or revenue.

- Built and scaled an affiliate program from zero reaching 10% activation of the active customer base, creating a self-sustaining acquisition channel.

- Led a remote team of 6 plus specialist contractors; owned six-figure budgets, agency relationships, and performance accountability.

- Drove three successful brand relaunches, evolving the brand's market position and audience as the business grew.

- Built AI-assisted workflows that helped the team turn audience research, campaign performance, and customer behavior into sharper messaging, faster campaign planning, and clearer execution priorities.