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Marcela Antea — profile photo

Marcela Antea

Top Rated KYC Verified AI Support

Marketing Leader | Full-Funnel Demand Gen | AI-Powered Claude & Chat GPT | 7-Figure Revenue | English & Spanish

Medellín, Colombia Full-Time
Marketplace protected
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Core Experience

Industry experience

  • E-Learning Providers
  • Online Social Networking Platforms
  • Business Consulting & Services
  • E-Commerce
  • Marketing & Advertising

Business challenges

  • Limited content reach
  • No clear marketing plan
  • Low brand awareness
  • Ineffective messaging
  • Low landing page conversion

Success metrics

  • Higher content reach
  • Increased brand retention
  • Increased conversion rates

Jobs to be done

  • Content Marketing
  • Email Marketing
  • Marketing Strategy

Availability & Logistics

Availability

Full-Time, Part-Time

Work arrangement

Remote

English level

Near-Native Fluency (C1/C2)

Languages

Spanish

Roles Qualified For

Director of Marketing
Marketing Manager
Lifecycle Marketing Manager
Growth Marketing Manager
Content Marketer

Work Experience

Chief Marketing Officer (CMO)

www.alignedyoga.com · Feb 2020 – May 2026

Aligned Wellness is a remote US-based global education company in the wellness industry, certifying 4,000 professionals across 20+ countries.
- Built and ran the marketing system as the first hire scaling revenue from 5 figures to 7 figures in first 3 years, entirely through marketing and with no outside sales team.
- Designed go-to-market and launch campaigns end to end that generated $4M+ in revenue since 2020, including $1.2M in seven days from one single campaign through: lead generation, positioning, messaging and funnel ownership.
- Owned website and funnel conversion across opt-in flows, sales pages, and structured experimentation, improving conversion by 45%.
- Led email and lifecycle marketing end to end through persona and buying-stage segmentation, A/B testing, and optimization that consistently beat industry engagement benchmarks by 2x.
- Tripled the brand's owned audience through a content and SEO strategy engineered for reach and acquisition that drove 78% of all content reach from non-followers , spanning Instagram, YouTube, and email, tying every content decision to a growth goal: traffic, leads, or revenue.
- Built and scaled an affiliate program from zero reaching 10% activation of the active customer base, creating a self-sustaining acquisition channel.
- Led a remote team of 6 plus specialist contractors; owned six-figure budgets, agency relationships, and performance accountability.
- Drove three successful brand relaunches, evolving the brand's market position and audience as the business grew.
- Built AI-assisted workflows that helped the team turn audience research, campaign performance, and customer behavior into sharper messaging, faster campaign planning, and clearer execution priorities.

Content Marketer

www.alignedyoga.com · Feb 2018 – Jan 2020

Aligned Wellness is a remote US-based global education company in the wellness industry, certifying 4,000 professionals across 20+ countries.
- Owned content strategy across video, social, written, and email for two distinct audience segments simultaneously; each with its own editorial framework, messaging architecture, and
conversion path.
- Built the production workflows, content calendar systems, and quality standards that sustained high-volume output.
- Led with the work, writing copy, scripting videos, briefing editors, approving final cuts, and directing creative across every channel and campaign moment.
- Built reporting systems across every channel and used performance data to drive strategic decisions on content direction, segmentation, and format. Produced a 47.4% average open
rate and 7.5% click rate on segmented campaigns.

Director of Marketing

https://www.anitabelen.com/ · Jan 2017 – Dec 2017

Las Recetas de Anita Belen is creator personal brand and the most followed food influencer in Ecuador.
- Built the marketing system that scaled revenue to 6-figures through commercial partnership contracts, developing and pitching tailored concepts to brand partners and managing the full commercial relationship from proposal through delivery and performance reporting.
- Built the full content architecture from zero that became the operational foundation for national brand recognition across social, television, and press.: editorial calendar, visual identity, content formats, and production workflows.
- Grew Instagram from under 20K to 80K+ followers in under a year through organic content strategy based on audience segmentation.
- Designed go-to-market strategy to monetize Instagram and YouTube end to end: positioning, messaging, funnel, and conversion.

Operations Director

https://corpei.org/ · Jan 2015 – Jul 2016

B2B strategic consulting firm representing Ecuador's largest private-sector corporations.
- Built and ran the sales and operations system revenue from 5 figures to 7 figures in 1 year, through offer reframing and lead generation strategy.
- Managed 104 client engagements with a near-perfect win rate, developing audience-specific messaging frameworks and sequenced arguments for maximum commercial impact.
- Led a team of six core staff and 20+ specialist consultants, directing diverse expertise into unified strategies tied to measurable business outcomes.