Sales Manager | Economist | Data-Driven Commercial Strategy | Power BI & Business Intelligence | B2B & HORECA

• Designed and implemented the company’s sales recovery strategy, successfully stabilizing revenue after a period of decline.

• Led and supervised a team of two sales representatives, defining objectives, monitoring performance, and optimizing daily tasks.

• Developed client segmentation models using sales and behavioral indicators to identify key opportunities.

• Created and implemented sales KPIs and dashboards in Power BI, improving visibility of commercial performance.

• Expanded the product portfolio and improved customer interactions through social media and direct engagement initiatives.

• Supported the U.S. sales team by managing leads, preparing quotes, and segmenting customer databases.

• Coordinated with U.S.-based managers to strengthen client relationships and streamline communication.

• Assisted in developing performance metrics and improved CRM data accuracy through organized follow-ups.

Monitored and maintained Power BI dashboards integrating data from production and logistics departments.

Contributed to data analysis and reporting processes, enhancing operational efficiency and decision-making.

This was my internship. I was in charge of developing financial dashboards in Microsoft Power BI that allowed the directives to consult, compare and analyze the financial statements of the company, as well as several financial indicators.