The story
Vonage and CloudTask
The challenge
Vonage was preparing for a major acquisition and needed to show aggressive sales growth. The existing team could not cover the full pipeline: MQLs were going untouched, inbound leads were aging out, and there was no dedicated cold outbound motion. They needed to go from 20 SDRs to 200+ without losing control of quality, messaging, or conversion rates.
The solution
CloudTask built a multi-function SDR operation for Vonage across three workstreams: MQL follow-up, inbound lead response, and cold outbound prospecting. The team started at 20 and scaled 10x, with CloudTask managing hiring, onboarding, training, and ongoing performance. Each workstream had dedicated SDRs with tailored playbooks, ensuring leads were worked by reps who understood the motion, not generalists splitting attention.
Why it worked
Vonage didn't just need more SDRs. They needed an engine: three distinct sales motions running in parallel, scaling together, managed as one. That's what CloudTask built.