ALL ROLES / DEMAND GENERATION

Hire a demand generation manager who builds pipeline your sales team can close

Not an agency retainer and not a cold calling team. A dedicated demand generation marketer from Latin America who runs your campaigns, owns the handoff to sales and reports on pipeline, not clicks.

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Clutch: 5.0/5

Trustpilot: 4.6/5

G2: 4.9/5

Two marketers mapping a campaign plan on a whiteboard

TRUSTED BY TEAMS WHOSE CLOUDTASK HIRES HAVE STAYED 5 TO 8 YEARS

TOP RATED TALENT

Meet the talent you could hire

Six of the demand generation and growth marketing profiles already in the CloudTask talent network. Every card is built from the candidate record itself.

Get matched

How it works

How do I hire a demand generation manager?

You do one thing: interview. We handle everything else.

Post the role

5 minutes. The role, the motion, the tools, the comp band. That is all we need to start.

Review your matches

3 to 5 matches in 48 hours.

Interview and hire

We coordinate interviews. On Managed Staffing, we also handle payroll and compliance across LATAM.

How it works

WHY TEAMS TRUST CLOUDTASK

What you get with every hire

On your team, not on retainer

One marketer inside your stack and your pipeline reviews, learning your buyers. Not an account manager splitting attention across an agency roster.

Same day as your sales team

Latin America and the Caribbean overlap the US working day, so lead routing, campaign fixes and handoff questions get answered while the lead is still warm.

Verified on your stack

HubSpot, Salesforce, LinkedIn Ads, Google Ads, Clay, Apollo. Checked per candidate against the tools you name, not taken from a self-reported list.

Replacement guarantee

24 months on Managed Staffing, 6 months on Direct Hire. Pipeline cannot wait for a second search, so the guarantee covers the case where the fit is wrong.

WHY CLOUDTASK

Staffing with numbers behind it

10,000+

hires placed

since 2016

85%

still in seat

past 90 days

24 months

replacement guarantee

on Managed Staffing

countries

across Latin America and the Caribbean

PRICING MODEL

Managed Staffing.

Managed Staffing is open to every role we place. We find the person, handle payments and compliance, and stay involved after the hire with check-ins, visibility, and escalation when something is off. You get the person. We keep the machine running. For roles that create demand, outbound SDRs, BDRs, demand generation and full-cycle AEs, Managed Staffing runs on a six-month minimum term.

Pay

One all-in monthly rate

Per person. That is the number, and there is nothing added to it.

In the monthly rate

Sourcing from the CloudTask staffing and recruiting company
Screening and vetting
Matching coordination
Worker payments
Compliance and employment administration
Onboarding support at day 0, 7, 30 and 60
Ongoing check-ins with the hire and with you
Time and activity tracking, on by default
Performance escalation
24-month replacement guarantee. Replacements not capped.
Health benefits available on request
Equipment benefits available on request

Stays with you

The work itself
Priorities and direction
Who you hire

$299 to start your search. One time, not a subscription. It applies to your buyout or toward your first placement.

Start your search

PRICING MODEL

Direct Hire.

Direct Hire is open to every role we place. We find the person, vet them, and hand them over. You employ them, you manage them, you own the relationship from day one. Roles that create demand usually land here, because live call feedback and daily coaching work best coming straight from your sales leader, and there is no minimum term.

Pay

20% to 30%

Of first-year base salary. One time, quoted per role, paid when they accept.

In the fee

Sourcing from the CloudTask staffing and recruiting company
Screening and vetting
Shortlist of matched candidates
Interview coordination
Offer support
6-month replacement guarantee. One replacement, same job description.

Yours when they accept

Employment and payroll
Compliance and employment administration
Ongoing management
Time and activity tracking
Health benefits and equipment benefits

$299 to start your search. One time, not a subscription. It applies to your buyout or toward your first placement.

Start your search

How CloudTask compares

Run the numbers. We did.

The same role, three ways to fill it.

Swipe to compare

		US Direct Hire	Staffing Agency
Time to First Interview	48 hours	3 to 6 weeks	2 to 4 weeks
Payroll & Compliance	Included on Managed Staffing	You manage	Included in rate
Vetting Process	Human + AI verified	You screen	Recruiter screened
Candidate spam	Screened out before you see a profile	Common	Low
Tool Verification	Verified per candidate	Self-reported	Rarely verified
Free Replacements	24 months on Managed Staffing, 6 months on Direct Hire	None	Variable

See all comparison

Testimonials

Trusted by teams that hire with us

LATAM has been a gold mine for talent. Our CloudTask hires understand our company culture and mission, and they connect with our customers in a way that drives high NPS and CX scores.

David Barrett CEO, Expensify
At first we were an SF-based team only. Then I met Amir Reiter back in 2018. After visiting Medellín, I knew LATAM would be key to our growth and success.

Tim Zheng CEO, Apollo.io
After meeting my CX and CS team in Medellín, we immediately loved the culture and the work ethic. As a European-HQ company, we found LATAM to be perfect to service our American clients.

Carl Carell CRO and Co-founder, GetAccept

SKILLS

Top capabilities to look for in a demand generation manager

Anyone can launch a campaign. These are the capabilities that decide whether marketing produces pipeline your sales team trusts, or a spreadsheet of leads nobody calls.

A sharp ideal customer profile

Knowing who the buyer is, who is not, and writing it down precisely enough that targeting, messaging and lead scoring all follow from it.
Messaging that earns attention

Positioning the problem your buyer already feels, in their words, before asking for a meeting. Most campaigns fail at the message, not the channel.
Running channels together

Paid social, search, email, content and events planned as one program, so a buyer who sees an ad recognizes the email that follows it.
Lead scoring and routing

Deciding what counts as a qualified lead with sales, and making sure every one reaches the right rep fast, with the context attached.
A working handoff to sales

Weekly pipeline reviews with the sales team, and the discipline to change the program when reps say the leads are wrong.
Reporting on pipeline, not clicks

Measuring meetings, opportunities and revenue by source, and cutting the channels that look busy but do not produce any of them.
Owning the marketing stack

Forms, tracking, CRM fields and automation that actually work, because attribution is only as good as the data under it.
AI where it saves a step

List enrichment, first drafts of copy and research on accounts. Useful for speed, never a substitute for knowing what the buyer cares about.

HIRING GUIDE

How to hire a demand generation manager

Most companies that search for outsourced demand generation end up choosing between an agency and a freelancer. This guide covers a third option, what the role actually owns, how it differs from lead generation, and when you should not hire one at all.

What is demand generation?

Demand generation is the marketing work that makes the right buyers aware of a problem you solve, and then turns that interest into conversations your sales team can close. It covers positioning, campaigns across channels, content, events and the handoff to sales.

The measure is pipeline. A demand generation program that produces traffic and downloads but no qualified opportunities is not working, however good the dashboards look.

What is the difference between demand generation and lead generation?

Lead generation captures contact details from people who are already looking. Demand generation creates the interest in the first place, and then captures it. In practice a good demand generation manager runs both, but the order matters: without demand, lead capture only collects the few buyers already in market.

Neither of them is cold calling. Outbound prospecting is a sales development role, and if what you need is someone booking meetings by phone, hire an SDR instead.

Should you use an agency or hire a demand generation manager?

An agency is a good choice for a defined project: a launch, a rebrand, a paid campaign you want built and handed back. You get a team of specialists for a fixed period.

A dedicated hire is the better choice when demand generation is a permanent function. The value compounds in knowing your buyers, your sales team and what worked last quarter, and that knowledge stays on your team instead of in an account manager's notes.

When should you not hire a demand generation manager?

When there is nobody to hand the pipeline to. If you do not yet have a salesperson, or a founder with time to take the meetings, the leads will go cold and the hire will look like a failure.

It is also too early when you cannot describe your buyer. Demand generation amplifies a message that already works in sales conversations. It does not find product market fit for you.

What does a demand generation manager own day to day?

The campaign calendar across channels, the budget split between them, landing pages and forms, lead scoring and routing, and the weekly review with sales on what the leads were worth.

Expect them to own the plan and the numbers, and to bring in specialists for design, video or deep paid media work when the program needs it.

What should I screen for in the interview?

Ask them to walk you through one campaign from brief to pipeline: who it targeted, what it said, what it cost in effort, and how many opportunities it produced. Vague answers about impressions are a warning sign.

Then ask about a campaign they stopped. Someone who can explain why they cut a channel understands the job. Someone who only adds channels will spend your budget the same way.

Red flags in demand generation manager candidates

Impressions as the result. A candidate who walks you through a campaign and ends at clicks, downloads or impressions, without the opportunities it produced, has been measured on activity. Ask what the sales team thought the leads were worth.

Only ever adding channels. If they cannot name a campaign or a channel they stopped, and explain why, they will spend your budget by adding more.

A vague buyer. Ask who their last ideal customer profile left out. A candidate who can only describe the buyer in broad terms cannot write targeting, messaging or lead scoring that follow from it.

Sales as the audience, not the partner. A candidate who describes the handoff as sending over a list, with no pipeline review and no story of changing the program after reps said the leads were wrong, will produce a spreadsheet of leads nobody calls.

The stack is someone else's job. If forms, tracking and CRM fields were always handled by another team in their stories, their attribution is only as good as data they never checked.

How much does it cost to hire a demand generation manager?

It depends on seniority, the channels involved, the language requirement and the country the person works from, and any single number describes one scenario and calls it a price.

What is worth understanding is the shape. On Managed Staffing it is one all-in monthly rate per person with payments, compliance and replacement cover inside it, and because this role creates demand it runs on a six-month minimum term. On Direct Hire it is a one-time fee and the person goes on your payroll. We quote your number before you interview anyone.

Why hire a demand generation manager in Latin America?

Overlap. Demand generation sits between marketing and sales, and the handoff happens in real time. Latin America and the Caribbean share most of the US working day, so lead routing problems and campaign fixes are handled the day they appear.

The second reason is English. Your demand generation manager writes the messages your buyers read, and we screen spoken and written English live on a call rather than inferring it from a profile.

How does CloudTask hire for this role?

You send your buyer, your channels, your stack and the hours you need covered. We come back with 3 to 5 matched profiles within 48 hours, each one screened on a live call and verified against the tools you named.

You interview and choose. On Managed Staffing we handle payments, compliance and onboarding and stay involved with check-ins. On Direct Hire the person joins your payroll from day one. Both carry a replacement guarantee: 24 months on Managed Staffing, 6 months on Direct Hire.

FAQ

The fine print, in plain terms.

What is demand gen and how does it work?

It is the marketing work that creates interest among the right buyers and turns it into pipeline for sales. It works through a clear ideal customer profile, a message that lands, campaigns across several channels and a tight handoff to the sales team.

How much should you pay for demand generation?

It depends on seniority, channels, language and country, so a single number would mislead you. On Managed Staffing you pay one all-in monthly rate per person, with a six-month minimum term for this role; on Direct Hire, a one-time fee. We quote your role before you interview.

Is demand generation the same as cold calling?

No. Demand generation is marketing: campaigns, content and targeting that bring buyers to you. Booking meetings by phone is a sales development role, and we place those separately.

Should I outsource demand generation to an agency?

For a defined project, an agency can be the right call. For a permanent function, a dedicated hire keeps the knowledge of your buyers and your sales team inside your company.

How fast can a demand generation manager start?

You get 3 to 5 matched profiles within 48 hours. After you choose, plan the first weeks for access, a review of past campaigns and agreeing the lead definition with sales.

What is the $299 for?

It starts your search. One time, not a subscription. It applies to your first placement or toward a buyout, so it is not an extra cost, it is the first part of one.

Why is there no number on the monthly rate?

Because it depends on the role, the seniority and the country. We quote the all-in monthly rate per person before you interview, so you know the number before you commit to anyone.

Who is the legal employer?

On Managed Staffing, CloudTask is the contracting party and handles payments and compliance, and you direct the work. On Direct Hire, you employ and manage the hire from day one.

How does tracking work, and can I turn it off?

On Managed Staffing, time and activity tracking is on by default. Talk to us about your setup when you start your search.

What happens if the person does not work out?

Managed Staffing carries a 24-month replacement guarantee, and replacements are not capped. Direct Hire carries a 6-month replacement guarantee: one replacement for the same job description.

Is there a platform or subscription fee?

No. $299 starts your search, one time, and applies toward your first placement. There is no subscription.

Ready to hire?

3 to 5 matches in 48 hours. Start with a quick role brief to get your shortlist.